MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 words - 1

MARKETING PLANNING - Assignment ExampleIt implies that a tote up of tactics can be considered so that the objectives and missions of the business can be attained. marketing planning is infixed in the strategic planning process for an composition, since it provides direction in the firm and outlines the goals of organization that are mensurable (Jobber, 2010). The day- to-day decisions of the business depend on the marketing planning and strategic planning process (Young, 2010). This is based on the fact that the firm is prone to changes and it has to progress with its daily routines. The approaches to move forward must be plan and to accommodate change in the firm strategic decisions or planning must be incorporated. Marketing planning helps the managers and directors of the business to efficiently allocate the resources available in an optimum manner so that the goals piece can be attained. Risks may occur when the business is operational and other uncertainty and if the mark et plan was emphasized, then tactical marketing planning may be employed to cater for the risks and other reverberate of uncertainties.In conclusion, marketing planning is essential in the strategic planning process for an organization since it gives the organization the go ahead. For example, a firm can identify the tactics that can be applied to overstep the competitor. It also gives the management of the organization a chance to plan for the present and future strategies.The first spot of product development is to come up with the idea of the product that will be established in the market. It is important to consider whether the product is already in the market or a new catechumen in the market. Market research must be conducted so that market sources like the consumer wants, dislike and competitor among others can be known.Since the company may have a lot of ideas concerning the products that they need to develop, it is critical and recommendable to favor an idea that is b est and reject the bad idea