Analyse the Marketing Opportunities and Challenges Faced by a Selected Business When Using Internet Marketing

M2 dissect the marketing opportunities and challenges faced by a selected business when using net bunk marketing. storage locker is an American sportswear and footwear retailer, its headquarters is located in New York City. This follow originated in America but has made an world(prenominal)ist expansion buy placing stores in Europe, Canada, Asia and Australia. The cyberspace gives storage locker many opportunities to kick upstairs and promote online to a wider audience which results in more than sales and profits.Footlocker has exploded internationally and because of this, the phoner has to take into consideration the choices they make because of their international buyers. An advantage of marketing online would be immediate sales. For congresswoman, in my opinion it is easier to spy online because it is more comfort adapted to shop within the comforts of your own scale and it is easier to resolve problems when you are ordering from the country merely for internatio nal buyers, companys contrive to make sure there are procedures coiffe in place that will secure peoples depone card details preventing any troubled to be caused.Things such as the padlock and security checked tags this automatically wins over your guest because it shows that the company cares nearly the customers well(p) being. In order for cabinet to succeed internationally they have to meet to customers expectations and provide them with a grave customer service. Another prospect that the internet brings is exposure. The internet gives footlocker the opportunity to become more known and become global.Different ways that the internet could help to advertise footlocker is by advertisement banners, pop up adverts with a link that leads customers to the website of footlocker, advertisements on other companys websites. For pillow slip if you buy over ?50 worth of clothes from office because you get a 10% voucher off footlocker purchases. The internet helps these promotions t o expand even more widely.This is a positive impact because everybody likes to fork up money so by having this promotion it would interest your customer, however the prohibit is because this is only for a short period of time some customers capacity not return and only use the sale as an assuage to take interest. However a challenge that footlocker faces is other controversy with other companies. For subject JD Sports ships harvest-tides internationally just like foot locker and offers the same services like footlocker does.In certain countries JD Sports is more recognised in more European countries. A way that Footlocker could resolve this is by using a celebrity endorsement (preferably an authoritative sports person) to enhance their sales to attract a wider audience making a bigger audience aware of the organisation. A way that the internet benefits by internet marketing is by providing all the necessary information about the produce or service that the person is providi ng.Businesses are increasingly enable the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on body structure a customer and business relationship so by maintaining this they ply to the customers needs and wants. On the other top on a customers point of view, this is a down cling because they would not be able to see or feel the product unless they purchased it first which increases product risk.Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does not have to be liable for this. marketing on the internet gives organisations the opportunity to sell to a wider market however some companies do not have the right amount of round to be able to fulfil orders on time. The company has to be well structured in order to do this. For example footlocker has incompatib le departments in order for the company to succeed by sharing the work load.They have departments such as marketing, merchandising, finance, technology and human resources. Human resources would have to analyse the employees to see whether they would have to employ more people or spend money on training people how to cope with a larger customer base. Shops are easier to have a set structure because you only have to really please your customers. On the other hand when you are marketing online you have to have many departments to deal with your customers queries.For example Footlocker provides a page on their website which answers general frequently asked questions (FAQ) if the customer experiences any type of problem, such as payment problems or economic aid using the website they provide an automated system which helps customers within 24 hours. The damaging thing about this could be that the customer does not get the unprejudiced or type of answer they were hoping for, whereas i n the shop you would be able to go up to an sales assistant to help you.