Five Important Classroom Procedures

Professionalism in Nursing - 2404 Words

There are many fields and professions in which professionalism is of the highest reputation, and nursing is among them. In the area of nursing, there is much importance to be placed with the improvement of professionalism within the profession. Nursing is a profession that depends on practitioners to perform in a way that characterized the goodness of the wider discipline, as all nurses are in a position of accountability and responsibility. This essay will further look into the topic of professionalism in nursing, the role of a registered nurse, and having competence in relation to this role. Furthermore, this will also discuss how a registered nurse demonstrates professional practice in relation to the New Zealand Nursing Council (NZNC)†¦show more content†¦Nurses should also ensure that they have the experience, skills, and training needed to carry out the task that they are expected to implement with evidence based research. These qualities are included in the second dom ain which is the management of nursing care. For example, a nurse should have an understanding of the theoretical frameworks which shape the nursing over the years. Such as an understanding of Jean Watson’s Theory of Care and its influence on the development of nursing practice. Furthermore, patients approach nurses due to physical or mental conditions. Thus, nurses should give the best care to address the needs of the patients. With effective communication skills and willingness of patient’s involvement, this relationship will continue to nurture with time as long as there is readiness to listen and harmony from both parties. This relates to the third domain which is interpersonal relationship. Another factor for being professional is collegiality. This connects to the fourth domain which is inter-professional health care and quality improvement. Collegiality is the relationship between colleagues who seek the requirement of respect, mutual trust, and cooperation between team mates (Lorenz, 2013). It is the duty of a nurse to maintain healthy relationships with their team to ensure the patient’s wellbeing. This involves critical teamwork skills particularly when it comes to referrals,Show MoreRelatedProfessionalism In Nursing1297 Words   |  6 Pagesno harm†. The history of nursing initially begins with Florence Nightingale. Before her era nurses had a tarnished reputation (Glasper, 2017). They were poorly educated and incompetent people. Nurses such as Mrs. Bedford Fenwick wanted to change the image of nursing. They did this by leading a campaign for professionalism. Which led to the culminated Nurse Bill receiving is royal assent in December 1919 (Glasper, 2017). July 27, 1921 was the official opening of the nursing register, there are currentlyRead MoreNursing Professionalism And The Profession Of Nursing1308 Words   |  6 Pages Nursing, at its inception, was a service provided mostly by women. Far from a profession, it was considered a vocation; often a mere extension of the wife/mother role. Nurses were perceived as servants to the physicians with little power or ability to function independently. The predominant male presence in medicine, lack of formal education offered to nurses, and the subservient nature of the work significantly hindered its professionalization. Over time, as educational standards were createdRead MoreProfessionalism: The Nursing Profession778 Words   |  3 PagesProfessionalism: The Nursing Profession Professionalism is something that is practiced on a daily basis by people in many different careers. Atsede Fantahun (2014) said, â€Å"professionalism is defined as the conceptualization of obligations, attributes, interactions, attitudes, and role behaviors required of professionals in relationship to individual clients and to society as a whole† (p. 2). A professional is expected to display competent and skillful behaviors in relationship with their professionRead MoreProfessionalism Of The Nursing Professional1007 Words   |  5 Pages Professionalism in the Workplace Marjorie Lopez Medical Surgical Nursing 144 February 15, 2015 Cathy Westberry 2 Professionalism in nursing is a fundamental factor between a profession and society that is based on trust and putting the needs of patients above all other considerations. The aim of this paper is to identify the characteristics of the nursing professional. These characteristics include motivation, communication skills, solving problems and making decisions, managingRead MoreNursing Professionalism Essay1675 Words   |  7 PagesWhat is Nursing Professionalism? Cathy Soto Nursing 408 Transitions in Professional Nursing Linda Jacobson 9/21/2011 Abstract According to Maister (1997) true professionalism means the pursuit of excellence, not just competence. Nurses must be competent in their pursuit of excellence. According to the American Association of Colleges of Nursing Position Statement, rapidly expanding clinical knowledge and mounting complexities in health care mandate that professional nurses possessRead More Professionalism in Nursing Essay996 Words   |  4 Pageswhen being evaluated on professionalism, a person is judged based on the clients; Attitude, Values, Communication techniques, and approachability. Clients who display a committed, dependable attitude will benefit more from work exerted, and overall be rewarded with incentives. Although professionalism may be in the eye of the beholder. A profession is defined as a trade or vocation, mainly one that involves some sort of higher education or special training. Professionalism is a stature that theRead MoreEthics and Professionalism in Nursing500 Words   |  2 PagesEthics and Professionalism in Nursing The combination of professionalism and ethics can be equated with an extraordinary nurse because they are core components in the nursing profession and crucial to patient trust, confidence and wellbeing. Having a degree in nursing is not what makes one a professional. Professionalism is defined as: The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well. It is further described as: the conduct, aims,Read MoreNursing Professionalism Essay2432 Words   |  10 PagesNursing Professionalism XXXXX Nursing XXXX Professor XXXXX XXXXX, 2012 Abstract Professionalism is a dynamic combination of several aspects of nursing. I think that the cores of nursing professionalism is caring and serving. This article examines the concept of professionalism in nursing along with my personal decision to enter this field. I got into the nursing profession because I wanted to help people and be able to advocate for their needs. Through my experience, I realize that nursingRead MoreProfessionalism In Nursing Essay1405 Words   |  6 Pagesread, offering insights that were thought provoking and informative. 1-We started out this with a dialog on the idea of professionalism in nursing. We journeyed from how this profession got its start then transformed into the career that we are working in now to include the rationale for the program we are taking, RN to BSN. Some challenges were discussed as part of the nursing field such as stress and ideas were given on coping to avoid burnout and maintain patient care. It is fortunate to knowRead MoreProfessionalism in the Workplace of Nursing Essay698 Words   |  3 PagesIn a highly respected profession such as nursing, professionalism is an important element to staying employed and setting one’s self apart from the rest of the applicants when competing for a potential job. By definition professionalism are the qualities and traits that describe a professional. While knowledge is crucial in any profession, according to an article published by the University of Kansas (2012), â€Å"all medical professionals must strive to retain those hu manistic qualities integrity, respect

The Evolution of Anticruelty Laws - 950 Words

Soon, many groups were concerned about how animals were being treated. Anticruelty laws were first passed in Great Britain. The United States quickly followed, responding to the animal welfare groups; insisting that the government needed to act to prevent unnecessary cruelty to animals (Judson 20). This movement grew rapidly across the United States. In 1829, New York passed the first anticruelty law prohibiting the malicious injuring or killing or farm animals such as horses, oxen, cattle or sheep. By 1907, every single American state had passed anticruelty acts. By 1923, most states prohibited the practice of neglecting and abandonment, cockfighting, and some types of hunting methods of animals (Judson 21). Throughout the 1800s, animal welfare groups in Great Britain and the United States pushed for their governments to pass laws to protect animals from methods such as slaughter and animal experimentation. In 1824, welfare groups in London were already being formed. The first socie ty was formed, called the Royal Society for the Prevention of Cruelty to Animals (Guither 2). Later, in 1835, public policy was passed in Great Britain to â€Å"consolidate and amend the several laws relation to the cruelty and improper treatment of animals† (Guither 2). Decades later, in 1911, Parliament passed the Protection of Animals Acts, which is still n effect today. Harold D. Guither, author of the book Animal Rights: History and Scope of a Radical Social Movement, describes this act, station

The Importance Of Nursing Students Regarding The...

Significance of the Study The importance of this study is to figure out whether case studies are indeed helpful towards the learning of nursing students regarding the recognition and treatment of sepsis. The significance of using case studies is that the learners can utilize all their insights and different life experience to recognize the normal focal points and impediments of every result. Each and every one of the students need to say whether the acknowledged result can truly be connected in their group. Along these lines, learners will understand that circumstances vary from group to group. At long last, the gathering chooses which result they will go for first. This might not be the best result or need a lot of time or aptitudes that are not accessible in the group. Nevertheless, proving the efficiency and effectively of using case studies in studying sepsis would prove to be helpful not just to educators and students but to professionals alike (Murphy et al., 2009). Literature Review Sepsis increased incidence has become a major problem in the healthcare. The reason for this is because the ways by which the infections are acquired are becoming more diverse and the mortality rate and the morbidity incidence is alarming. In the United States for instance, 750,000 infections get handled every year and they have led to not less than 200,000 fatalities every year. An analysis of the condition did show that there was a population based incidence of three per 1000 in severeShow MoreRelatedCommunity Acquired Pneumonia18251 Words   |  74 Pageskey role in patient recovery from CAP. Positioning the client in bed, auscultating patient’s chest for abnormal breath sounds, administering due medications as ordered by the physician and assisting patient to have enough hydration are some of the nursing care management a nurse can render to this kind of patient. (Mandell, 2007) Immunization against influenza and increasingly resistant pneumococci can play a critical role in preventing pneumonia, particularly in immunocompromised and older adultsRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesWindows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri

Turkish Armenian Reconciliation Committee ( Tarc ) Essay

The Turkish government arguing the validity of the history has been under discussion as far as the genocide. As they argue history is subjective therefore, it is not a fact that the genocide ever happened. They’ve asserted that the genocide is some idea brought about by historians that have tried to sensationalize things so they can make a name for themselves. According to Theriault there is a â€Å"Turkish† and an â€Å"Armenian† view of the history and each are extreme with either of them being more valid than the other. Theriault goes on to talk about the â€Å"Turkish Armenian Reconciliation Committee (TARC) and how it was an â€Å"ill-fated initiative† based on the idea that resolution of the tension between Armenians and Turks could be accomplished through a negotiated settlement of the various issues each side perceived as important, including the history of 1915.† These tactics were used so that the Turkish government would seem like they w ere trying to aid in the Armenian cause, although, nothing had come of this â€Å"show† for the public audience. Scholars that deny the genocide claim Armenians are â€Å"victims† resulting in a negative relationship with the Turks today. This claim by denial scholars perpetuates the Anti-Armenian sentiment shared by the leadership of Turkey and enables the domination relationship they have with Armenians. When the French National Assembly declared it a crime to deny the mass killings of Armenians, Turkish leaders and their supporters began a new form of

John F. Kennedy’s Inaugural Speech Grammatical Analysis free essay sample

â€Å"Since this country was founded, each generation of Americans has been summoned to give testimony to its natural loyalty.† This sentence is an example of subject-verb-object. Kennedy starts by beginning the sentence with an introductory phrase to introduce a reminder of the past; he gets straight to the point. He uses a comma after the introductory to further explain his most important thoughts about the country. â€Å"Now the trumpet summons us not as a call to bear arms, though arms we need not as a call to battle, though embattled we are – but a call to bear the burden of a long twilight struggle†¦Ã¢â‚¬  This sentence uses subject-verb-object. The sentence is also a compound sentence because the two sentences before and after the em dashes can stand alone. The subject of the first sentence is trumpets and the predicate is a summons. The subject of the second sentence is called and the predicate is to bear, which is an infinitive. We will write a custom essay sample on John F. Kennedy’s Inaugural Speech Grammatical Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The dashes give further detail or information on the first independent sentence.â€Å"Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assume a more fruitful life for all mankind?† This sentence tells or lets the audience know that Kennedy wants to unify the countries. He uses a rhetoric question to ask the audience for understanding his purpose. Kennedy tells who he wants to have alliances with before he finishes his questions. The sentence is a subject-verb-object because even though it is a question, the subject comes after the verb, which has an object to modify it. Kennedy uses a question to persuade his readers of the purpose of his speech.â€Å"I do not shrink from this responsibility – I welcome it.† This sentence would be a subject-verb-object. This could also be a compound sentence because it has two complete phrases before and after the em dash. Kennedy shows his audience that from the beginning of unifying his country, he will not back down from it. The dash helps the reader understand that he steps up to the challenge.â€Å"†¦ask not what your country can do for you – ask what you can do for your country.† Kennedy wants to form a union between the citizens of the U.S and other countries. He just wants the people of the U.S to do right for our country. The sentence he uses tells the reader exactly what he wants to happen and he wants the citizens to help.â€Å"I do not believe that any of us would exchange places with any other people or any other generations.† This sentence is an example of a subject-verb. This is just a simple sentence; it doesn’t have two or more independent phrases so it is not a compound sentence. Kennedy is saying that no one would want to be in anyone else’s shoes or whatever position they are in.

Contemporary Issues in the Hotel Industry Marketing

Question: Describe about the Contemporary Issues in the Hotel Industry? Answer: Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand strategy which gives a major edge in the competitive markets. In this article we will find ten assumptions in the hotel industry which might give a boost or a major rise for an extended period to the brand. Assumption 1 Brand management plays a major role in creating value to the hotel business It has been a disputed argument that a brand can create a major value to the hotel business and that branding creates a guest loyalty in influencing top and bottom line revenues and the over - all asset values in the industry. The effect of the brand on the customer satisfaction seems to also have a major effect on the brands franchising strategy. Challenge in the Assumption Lack of branding might result in a loss of reputation for the Hotel. This aspect is true for almost for most of the hotels as branding is a part of the marketing strategy. Evidence of the assumption: Since 1980 there have been brands like Quality International which have been renamed and have developed multiple segments within the industry in order to make their presence felt in the market and to expand their brand name (O Neill Mattila, 2006). Agree or Disagree with Assumption with evidence: This seems to be true to some extent however only when the brand starts penetrating itself into multiple segments as it is their presence in creating a variety of products or providing wide range of services which makes the people get connected to the brand as and however they start utilizing their products. Is it sound or not with evidence- It is sound with the evidence as it has been mentioned that 1980 there have been brands like Quality International which have been renamed and have developed multiple segments within the industry. Is it logical or not with the evidence It is logical with the facts which have been provided as there is an adequate amount of facts which have been proven based on this assumption. Assumption 2 From a corporate strategy view point it has been assumed that well managed hotel brands tend to gain an increasing market share Brand strategy is all about how the brand approaches different segments, how it plans for its establishment of the brand and how it plans to distribute its products amongst the distributors. Communication is an integral part of establishing a brand value where the brand communicates verbally and visually in the market to withstand the competition from other rising or already established brands Challenge in the Assumption There will be an immense stress on the brands to maintain the market value as their financial gain is directly dependent on it Evidence of the assumption Hotel Marriott International has always tried to increase its brand value by making their presence feel in the market by creating a strong strategy for their brand where they include their brand name in almost all the segments in which they enter. Most of the companies also use similar logos or they tend to include the same logo on the brand irrespective of the nature of business. Agree or Disagree with Assumption with evidence- This assumption is also true as it has been proven by most other brands like choice international as by getting acquired by other established brands they are able to get a major boost for their brand name typically by just including the parent companys name (O Neill Mattila, 2006). It is sound and logical with the evidence. Is it sound or not with evidence- It is sound with the evidence as it has been mentioned that there are many hotels in the brand which always tried to increase its brand value by making their presence feel in the market by creating a strong strategy for their brand where they include their brand name in almost all the segments Is it logical or not with the evidence Presence in the market and further market penetration are based on this evidence and this makes it a viable logical evidence for this assumption. Assumption - 3 The remarkable growth of the hotel branding rests on the concept that a brand provides a greater value to the guest and hotel companies in large parts as their branding fosters a brand loyalty (ONeill and Xiao 2006). Even though different hotel brands take different approaches to establish their brand in the market the bottom line for all the businesses to foster their brand loyalty by reaching maximum amount of people and by tapping the exact market potential. Challenge in the Assumption The expectation gets set on the assumption fact that the hotel has to maintain the brand Evidence of the assumption The hotel brands take to different marketing strategies in this aspect as fostering a brand is a closer move for the customer segment as the brand tends to conduct a thorough market research to know the demands which prevail in the market and they tend to service in the same way. Agree or Disagree with Assumption with evidence Loyalty is true to have been proven in almost all the business segments and not only in the hotel industry. Irrespective of the fact whether the brand has penetrated into different segments or they have opened various franchises for establishing and expanding their brand loyalty plays and occupies the highest positon in deciding the future of a company or a brand. As once the brand gets established or once the brand gets its boost by penetration it is sure to be there for longer period of years provided it has won a lot of customers. It is sound and logical with the evidence. Is it a sound or not with the evidence - It is sound with the evidence as it has been mentioned that the industry has been trying different options like hotel brands take to different marketing strategies in this aspect as fostering a brand is a closer move for the customer segment as the brand tends to conduct a thorough market research to know the demands which prevail in the market and they tend to service in the same way. Is it logical or not with evidence- It is logical with the evidence as it the marketing strategies which have been tried so far by most of the hotel brands have been given in the evidence of the assumption. Assumption 4 Corporate colors and logos of brands matter to establish the brands in the market As the brand represents a company itself its presentation should be consistent amongst all its group of companies. A parent company is the stem through which the sister companies root out and they carry the image of the parent company to carry forward their legacy for years to come. Challenge in the Assumption Freshness is the aspect which plays a major role in this factor as there is constant vigilance against it. Evidence of assumption There are evidences where the well established brands have changed their nature of business, evidences where they have shifted their major line which they have started since legacy however they have maintained their logo, colors and images as a standard practice all across their business organizations as it creates a major impact on the people and in the market where it is the logo sometimes that creates an impression and it is the logo which strikes the audience about the brand. (Vaid 2003). Agree or Disagree with Assumption with evidence- Logos matter in creating an impact in the industry for sure however there is a slight dependency on the customer loyalty and the brand image given in the assumptions above which create a major value in the market. Logos, colours and images which the brand sets in for it should be teamed with a proper branding strategy and the right approach to selling their products as it is the value which matters the most for a long standing image in the market (Gilmore, J. H., and J. Pine. 2002). It is not as sound and logical with the evidence as this factor might not always have a greater impact. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that in the hotel industry there are well established brands have changed their nature of business, evidences where they have shifted their major line which they have started since legacy however they have maintained their logo, colors and images as a standard practice all across their business organizations as it creates a major impact on the people and in the market where it is the logo sometimes that creates an impression and it is the logo which strikes the audience about the brand. Is it logical or not with evidence- It is sound with the evidence as the impressions made and the connectivity to the customer in various aspects are critical for the hotels to get established. Assumption 5 A Hotel brand is represented by their relationship which they maintain with their guests Branding as it is forms an integral part of all the business segments as mentioned above however the major aspect which plays a major role here is the relationship which it maintains with its guests or the customers as they are a part of the hospitality industry. Challenge in the Assumption New innovations are to be framed at all times and good knowledge of market competitors should be maintained. Evidence of the assumption Consumers get to know a brand or they try a new brand just by chance and they get to establish a long standing connection to the brand because of the its value it has created, because of its services it has provided and the branding image it carries. The reason could be any of all the three factors given above. The relationship or the first experience which the hotel brand provides its customers for the first time creates and establishes a strong relationship as the experience gets cemented in the minds of the people for a long amount of time (Oh, H. 1999). The same has been true with the hotel brands Waldorf Astoria as they believe in giving memorable experiences to their guests than just providing services to their people. These pleasant experiences which the people can relate to create a greater ground to the people for establishing a long standing connection with the brand and this also paves way to getting the people buy all the services of that brand or for that matter get the customers stick to the same brand even when they launch new product lines. Agree or Disagree with Assumption with evidence-It is true that trust paves way to all the brands in the market and that trust plays a major role roping in a lot of customers to their brand value. It is sound and logical with the evidence. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that The relationship or the first experience which the hotel brand provides its customers for the first time creates and establishes a strong relationship as the experience gets cemented in the minds of the people for a long amount of time Is it logical or not with the evidence - It is sound with the evidence as the impressions made and the relationships with the customer in various aspects are critical for the hotels to get established Assumption 6 Positive branding effect occurs only in the middle chain scale industries and in the lower segment industries and they dont occur in the upper scale segment business organizations. Branding is always to do with a positive branding or an image setting for a business or a product. Branding is something to do with creating an image for the products a particular brand sells or the types of services they provide (Ryan, Lin, 2014). Challenge in the Assumption The fact of positive branding has to be shown that it affects all the hotels and not only the factors mentioned above. Evidence of the assumption The Brand affiliation affects the hotels brand value. Branding is used as an important quality standard whereas what it actually is in the real time industry standards and the market scenarios is totally different. It is a well - known fact that consumers are always willing to pay any price for the brand they trust and to derive the consumer satisfaction aspect from it (Keller, K. L. 1993). The brand affiliations like the brand name, brand logo, colors and other attributes associated with it attribute totally for a value which is 20 to 30 % higher than the actual value of what is expected. It is also a known fact that the well-established and renowned brands prevent the other Competitors to enter the competition (Dev Morgan Shoemaker, 1995). Agree or Disagree with Assumption with evidence - This might be 50% true in this aspect as the quality and type of marketing also would have to be concerned in this context for a brand affiliation to be valued. It is sound and logical with the evidence. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that The brand affiliations like the brand name, brand logo, colors and other attributes associated with it attribute totally for a value which is 20 to 30 % higher than the actual value of what is expected. Is it logical or not with the evidence - It is logical with the evidence the brand affiliations contribute a lot to the business. Assumption 7 There is a strong relationship between hotel brands and guest satisfaction Most of the hot brands and in fact the business organizations depend on the satisfaction of the customers for promoting their business. They attribute the real growth in this sector is seen with the operational success (ONeill and Mattila 2004). Challenge in the Assumption Hotel brands and guest satisfaction become directly dependent on each other and this factor creates a continuous pressure on the brand to be watchful of their changing needs of the customers. Evidence of assumption - Previously when business organizations first came into picture they had a need to establish their business, find customers, deliver service and create value. In those days the business organizations were in proportion with the no. of population which existed in a particular region. In these days when the population has outgrown the no. of business organizations it made way to more and more no. of business ideas to evolve and help the customers by knowing what their actual needs are and then developing products which could suit their needs (Jiang, W., C. Dev, and V. Rao. 2002). Agree or Disagree with Assumption with evidence - This is 100% true in the sense that with the growing population numbers there have been many innovative ideas in terms of internet business promotions, creation of small advertisements, promoting business through set up of small size campaigns and by even promoting online sales for a wide variety of products in business organizations which belong to varied nature (H. Houdr, 2008). It is sound and logical with the evidence as this has a greater impact with the impression the hoteliers can create. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that business ideas evolve and help the customers by knowing what their actual needs are and then developing products which could suit their needs Is it logical or not with the evidence - It is sound with the evidence as the impressions made and the relationships with the customer in various aspects are critical for the hotels to get established Assumption 8 Hotel Brand extension plays an important role in promoting the growth of the industry When the business organizations started their business in the initial stages of multi chain business they did not have something called as promoting the business through marketing channels however the hotel industry has embraced the new culture of marketing in the 1980 (Lane and Jacobson 1995). Challenge in the Assumption With the newer brands which the hotels set up the older ones should be at the same momentum and they should not lose any of their brand value. Evidence of assumption It has been proven with the well established brands like Hilton, Hyatt, InterContinental, Marriott and Wyndham where they have all grown into a multi chain brands over a period of 20 25 years. Hotel industry which is a part of the hospitality industry is very close to the people as they have the options of direct choices in terms of opting for various choices like type of stay, type of room, purpose of travel, lodging choices and the type of location to which where they would want to stay close (Kim 2008). Agree or Disagree with Assumption with evidence- A competitive environment has proven that guest satisfaction plays a major role in promoting the hotel brand extension (Oh, 1999). The brand extension of any product or a business needs a marketing strategy to be implemented and this can be done through word of mouth behavior (Gunderson, Heide, and Olsson 1996). It is sound and logical with the evidence. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that Hotel industry which is a part of the hospitality industry is very close to the people Is it logical or not with the evidence - It is sound with the evidence as the good will they make helps in creating a brand value Assumption 9 Multi brand strategies have disadvantages associated with them relative to the advantages associated with them Branding provides a value and its adds a different flavor to the working system of any business. Branding happens in the form of consideration sets where consumers buy a lot of products even without a complete knowledge of the entire product they are going to buy as they know that it is the brand which they are relying on than the actual product (Cravens, D. and Piercy, N. 2012). Challenge in the Assumption The brand value is something which creates the issue as the competitors might pose a greater competition with the type of services they offer. Evidence of assumption This is true in most cases with electronic gadgets, clothes line and childrens toys. The maximum amount of population is anyway the children where their daily needs form an important aspect of their wish to buy several good of their choice and many a times lack of time and proper market knowledge of the new companies and brands which evolve the consumers tend to buy the same brand on a repetitive basis. Agree or Disagree with Assumption with evidence- As given above about the products belonging to electronics, clothes line and various goods under the toys category simply go by the electronics brand value which the people trust the most. For instance Samsung and Nokia are the most trusted brands in terms of mobile appliances and LG and Morphy Richards are the brands which are most trusted among the home appliances (Jing, de Ruyter, and Wetzels 2002). Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that brands which evolve new models help the consumers tend to buy the same brand on a repetitive basis. Is it logical or not with the evidence - It is sound with the better products they make helps them as they get a good which in turn will help in creating a brand value Assumption 10 There is a strong relationship between hotel branding and franchising Franchising comes with a special set of consideration sets for branding. When the owner of the brand is not a property operator there might be issues in terms of consumer perceptions and marketing operations of the products of the brand (Prasad and Dev 2000). Challenge in the Assumption Franchising has to be given to chosen sectors and brands as they should be able to maintain the brand value. Evidence of assumption - Franchises are business options provided for the companies to establish their brand in other countries in order to grow their business and establish themselves with a view to pursue their brand and learn more about the customer choices in different locations. As the franchises are not the business owners the ownership responsibility of the brand does not lie with them and there - by there are various chances of the brand name to perish slowly with the misconceptions or any service deliverables which might fail to happen according the rules of the parent company. This proves that there is a strong need for the employees of the franchise company to own the responsibility of setting the actual brand image of the company and delivering according to the services as per the laid regulations of the parent company. Agree or Disagree with Assumption with evidence- The parent companies who give their brand for franchises prefer not take major risks as they dont approve the higher risk activities in the management of the franchise companies for the fear of tarnishing their and not able to recoup their tarnished image. It is always better to have a fixed no. of brand extensions so that there would be an amount of control which could be exercised on the franchises. It is sound and logical with the evidence. Is it sound or not with the evidence - It is sound with the evidence as it has been mentioned that there is a strong need for the employees of the franchise company to own the responsibility of setting the actual brand image of the company and delivering according to the services as per the laid regulations of the parent company. Is it logical or not with the evidence - It is sound the hotel brand tends to invite more franchising opportunities in the market. Explanation of the Interests Served by Assertions This article has been justified with all its assumptions and with the detailed facts which havebeen provided. This article provides a great insight into the detailed aspects in the hotel industry. They will get to know the role of the brand and the strategy which could be used in successful operation and financial performance of the organization. Implications of the Conclusion All the positive and negative assumptions in the hotel industry which are probable have been submitted with all the possible levels of acceptance and rigidity which could promote and give an opportunity for the betterment of the business in the sector. With the solutions provided it can be further tried whether we can analyze them any better and put them to use. Alternative Conclusion Alternative conclusion can be analyzed from a method where these strategies are put to use and if they dont work. There cant be alternatives even without testing the options decided. In a way these strategies can be used for promoting the brand equity and its market presence. References Oh, H. 1999. Service quality, customer satisfaction, and customer value: A holistic perspective. International Journal of Hospitality Management 18:67-82. Dev, C., K. Z. Zhou, J. Brown, and S. Agarwal. 2009.Customer orientation or competitor orientation: Which marketing strategy has a higher payoff for hotel brands? Cornell Hospitality Quarterly 50:19-28. Gilmore, J. H., and J. Pine. 2002. Differentiating hospitality operations via experiences. Cornell Hotel and Restaurant Administration Quarterly 43 (3): 87-96. Mattila, A. S. 1999. Consumers value judgments. Cornell Hotel and Restaurant Administration Quarterly 40 (1): 40-46. ONeill, J. W., and A. S. Mattila. 2004. Hotel branding strategy: Its relationship to guest satisfaction and room revenue. Journal of Hospitality Tourism Research 28 (2): 156-65. Prasad, K., and C. Dev. 2000. Measuring hotel brand equity: A customer-centric framework for assessing performance. Cornell Hotel and Restaurant Administration Quarterly 41 (3): 2231. Jing, L., K. de Ruyter, and M. Wetzels. 2008. Consumer responses to vertical service line extensions. Journal of Retailing 84 (3): 268-80. Vaid, H. 2003. 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