Understanding advertising media Essay Example | Topics and Well Written Essays - 1000 words

Understanding advertising media - render ExampleA small conclusion follows at the end of the study as a succinct to the detailed discussion. meshing defines a small meshing provided that the i is not capitalized. The network however, defines the Internet of internets and is the immense global network spread all over the globe. A formal definition shag be summarized as a global networks that connect thousands of computers by data lines and wireless systems.According to the Wikipedia web site the predecessor of the Internet is called ARPAnet (Advanced investigate Projects Agency Network), and was originally employed as one can easily conclude for military purposes by the U.S in 1969. The Internet catalyst to daylight, the core of the Internet in other words, is the NFS (National Science Foundation).Even though the Internet provides a lot more services other than those known to the wider audience such as Telnet and FTP, the paper focuses to the advertising medium of the Internet , namely the WWW (WorldWide Web). The WWW is a hypermedia information system that links computer-based resources around the world. That is includes a lot more than the familiar to most of us microcomputers, namely servers and mainframes and other overlap resources or intangible resources liek database systems that reside in the electronic mediums we ar familiar with. Such resources become gettable to us through the web browsers. Browsers enable words or icon to display text, video, graphics and sounds on computer screen. The most famous browser to most of us is more likely the Internet adventurer but others like Opera and Mozilla have been catching up in popularity. 90% of the users and using the Internet for email exchange and 77% and 69% for general information and surfing respectively. 46% only are using it for their work and 27% and 26% for stocks quotes and job searching respectively. Trading and banking are low in the pyramid with 12% and 7% respectively. Apparently the I nternet has not become integrated to every day activities yet and its potential remains unknown to the wider public possibly due to ignorance or fear due to inexperience with its working and safety mechanisms. The Internet facilities are mostly used by higher upbringing level persons, at a younger age of 18,5 and high level income. Details of Internet users activities can be viewed at the Stanford University Web Site at Advertising FormatAdvertising techniques employed are the banners displayed on web pages, the key words entered in search engines, sponsors for web sites and emails send to users, and viral merchandising with the use of email addresses a person acquires through the recipient lines of an email. Other common techniques include restless marketing and a variation like PPS, Kiosk and Podcasts. The most famous search engine is inarguably Google. With current update on some(prenominal) arcsecond, the Google web site enables confabulation with MSN, AOL, and Yahoo inst ant essaging system without any program or Java applet. Banner rates are set on 5 CPM. The present moment most popular search engine is Yahoo with ongoing frequency at any moment that does not charge the customers, while more than 80% of users reach UK Online consumers through partners including MSN, Yahoo, Lycos, AltaVista and others. There are of public life of rates for this service.Another advertising technique has found applicability through the most popular chat client program. MSN Messenger