Royal Mail Group

The crisis created for the poke Government by the proposed sale and part privatization of the post take outice- august stake Introduction Recently, kingly charge Group get out be sold at least 1/3 of the whole business to private companies or overseas postal companies in the join Kingdom. unitary of 71 post centres, half(prenominal) of them impart be cut down, and 50,000 employees will possible lose their jobs. nonpareil hand, this essay will demonstrate the crisis issue from public on the some other hand, how the issues dupe been handled by the Government and analyze these strategies and tactics.Main body violet Mail Group is one of the large-scale national enterprises in the United Kingdom, employees as many as 150,000 race. It is reported by British media, with the global monetary crisis deepening Royal Mail Group of dismal business is facing a bad situation, which will be split sale possiblely, and the United Kingdom Ministry of Commerce and Postal Department a re discussing a externalise on postal privatization. Beginning in 1635, Royal Mails operation has been the oldest postal system in the world.Currently, Royal Mail maintains the monopoly on postal work of the civilian use, but it is squeezed and rarely shares in the field of business by foreign mail delivery companies. In the civilian use areas, the phone number of mail delivery decline year after year. Both of Royal Mails huge tribute deficit and the increasing e-mails designate the service will never be profitable in this current form. Dutch firm TNT, one of the mojor rivals with Royal Mail in the British postal market, TNT is thought to be the front runner to fulfil the stake, which might be between 25% and 30%.Part-privatisation of Royal Mail is opposed by unions and many Labour MPs, who think that it will pervert the universal delivery service and threaten thousands of jobs, and urge the government to conceive this plan. The Conservatives and the Liberal Democrats suppo rt part-privatisation as a way of helping to grow the service in principle. But at the same time, they are upturned about Royal Mails profitability and government support for its pension contrivance in the approaching. In brief, at present, the government has faced the following issuesAt first, split ups of MPs disagree this plan, the BBC word of honor says about 140 Labor MPs build signed a motion opposing the part-privatization One of the rebels, Geraldine Smith, utter Royal Mails status as one of the UKs most respected public organizations must be safeguarded. Part-privatization is not the answer. Secondly, some of people worry the pension scheme the postal worker Sean Tail said Potentially to get the same pension, I might even have to work past 65. Thirdly, Communication Worker Unions put beforehand to have a big redundancy after part-privatization.Thereby, numbers of workers will lose their jobs. Faced above problems, the government adapts some strategies and tactics to make these issues. The first one is the press release, which is a key dialogues peter in a crisis situation. It will tell the public their thought via the media (such(prenominal) as a backgrounder or fact sheet). It provides officials explanation of what is happening. They must have an trusty answer Respond the media quickly and fairly. News releases should keep the government counterbalance reputation and identity by means ofout the crisis period.Add any other available information, such as endorsements and statement from respected professionals who tell the public commercial partnership go in the market and strengthen Royal Mail financially, meanwhile, it will have a fair competition with Royal Mail, and enable it to stretch forth new services. It toilette help government obtain the support to dispense off 30% of Royal Mail. In the same way, the internet has been apply by activists as a highly effective global tool for gathering opinion from public, at the same time , publish the governments plan,which selling off 30% of Royal Mail is the only way to safeguard the service.Everybody wants to find a modern Royal Mail. Keeping Royal Mail in the public sector, but without some private inve short-term memoryent would be continue long-term decline and even full privatization by a future government. The Labor Party releases Royal Mail would continue to belong to the slope people, its most respected image never changes. The government websites or online news can provide a fast and effective means of communicating directly to government without the risk of interpretation by the media.Aiming a lot of the workers of the Royal Mail would not think of the politics, but about their pension and their job security. So, the next strategy and tactics about government, in the quinine water speech, the prime minister said it is necessary that Royal Mail can achieve an investment, which guarantees a ? 25bn pension fund, spends ? 1. 5bn on the Post Office network , and maintains a universal service obligation. The received cash will be balance the cost of taking over Royal Mail pension liabilities.Money through part-privatization is ploughed back into post offices and the unemployed will gain the postal job before long, perhaps they will earn more gold than before. Sometimes, they should not be sacked if they are all perfect, so they have a competition each other, and a hardworking labor. Conclusion Because a crisis catches unprepared people, every organization must have appropriate crisis communication strategies and tactics to firmly guide those organizations that pass the bad and difficult situation.In this font study, the national English post office- Royal Mail has faced a problem from among the Labor Government, the MPs and the other public. The government must lick this problem correctly and betimes by the suitable strategies and tactics, especially lock away the relationships among them while keeping its good reputation and grea t image in the public. Like this, it will has a lot of public to support its decision.Reference (2009), Sell-off to bring through postal service . Available from http//news. bbc. co. uk/1/hi/uk_politics/7911526. tm Accessed adjoin 16, 2009. (2009), Royal Mail plans to be unveiled . Available from http//news. bbc. co. uk/1/hi/uk_politics/7906418. stm Accessed March 22, 2009. (2009), Labour postal rebellion growing . Available from http//news. bbc. co. uk/1/hi/uk_politics/7827497. stm Accessed March 22, 2009. (2009), PM Royal Mail call for private cash . Available from http//news. bbc. co. uk/1/hi/uk_politics/7916478. stm Accessed March 20, 2009. Regester, M. & Larkin, J. (2005), Risk Issues and Crisis Management, 3rd ed, CIPR, London.