Japanese Cartoons as a Cultural Product Essay -- Marketing Business

The cultural harvest-feast that I will be focusing on is japanese cartoons. A to a greater extent colloquial term Manga is used when referring to such comic books. I herewith focus on Manga because of its popularity and ubiquitous nature in Japan. About 35 per cent (Allen & Sakamoto, 2006) of all publications atomic number 18 in serial and paperback formats and they are read by people of all age groups and class (Craig. J, 2000). The preponderance and popularity of such manga suggest that it may be an accurate indicator of genial norms and values in the Japanese society. This realm of the fantastic, albeit not to be taken literally in many instances, serve as metaphors for culture itself and talk about the human we live in today (Craig. J, 2000). Hence, this sophistication has allowed manga to stretch out beyond Japan to places like the other parts of Asia and the western world. As such, I find it imperative for an acute analysis of this cultural product and the crucial actor s involved in its production and consumption. To give a sketch introduction to manga, they are story-driven, (audio-) visual narratives, which deal with nearly every conceivable subject (Schodt, 1996). Visually crafted, they exemplify multifarious experiences and can potentially break out the nuances of contemporary society, like a kaleidoscope. Diverse disciplinary fields are inherent in these narratives and serve as not only icy points for modern Japan, but post-modern society as well. Manga evolved from sources like graffiti and limn scrolls in the Edo Period (1602-1868). Although prominent from the Edo outcome, it was only during the post-war period which socially deemed it as a significant form of artistic expression. Post-war small fry boomers and radical experiences of social change defined ... ...rom http//www.asianlang.mq.edu.au/japanese/documents/Bryce_Davis.pdf.Cubbison, L. (2005). Anime Fans, DVDs, and the true(p) Text. The Velvet Light Trap, no. 56, Fall. Craig, J. (2000). Japan pop Inside the world of Japanese popular culture. USA, New York M.E. Sharpe, Inc.MacWilliams, M.W. (2000). Japanese Comics and Religion Osamu Tezukas Story of the Buddha. T. J. Craig (Ed.). Armonk, N.Y M.E. Sharpe Matsui, T. (2009). Gatekeeping abroad Cultural Products The Diffusion of Japanese Comics (Manga) in the US, 1980-2006. Tokyo, Japan Hitotsubashi University.Schodt, F.L. (1996). Dreamland Japan Writings on Modern Manga. Berkeley, California Stone Bridge Press.Wong, S.Y. (2007). The front of Manga in Europe and North America. Retrieved 25 November, 2010 from http//www.rthk.org.hk/mediadigest/20070913_76_121564.html.