Marketing Presentation

Marketing Presentation Target Market -Millennials -We decided on a have scrape market approach of college students and new-fangled professionals. -There argon 82 million in the 18-35 regurgitate and 40.9 million of those ar in the 25-34 age range. What motivates our consumers argon - up to now out of college or just entering the workforce and atomic number 18 motivated by garish and wellnessy deals. There strain of frugal with how they spend their discretional income so our low priced health pushing drink with a jones twist go away be perfect for them. -Millennials are rattling concerned with their body and exercises so J20 is a great option to sugary sodas especially with the upgrade in health sentience among late people. Needs grateful -Our customers need that satisfying picks me up passim the mean solar day, rather than some sort of high sugared thrust drink. DMU -Decision making unit associated with beverages is generally cues and impuls es. A consumer provide go into a store and if they do not have a personal preference on what they privation they pick they are breathing out to pick the beverage that catches their eye the most. J20 will thence have a logo and packaging that will be picked at first glance. They will see that we are competitively priced, and our drink servers all their needs.

Prince Sensitivity -priced to our competitors Media target Consumes -Millennials target 15 hours per day of media. In order for us to perish them we must promulgate in these media segments, especially social media. -On summit meeting of that were still going to target our non-traditio! nal outlets such as habilitate stores, tattoo parlors, ridiculous shops, and piercing shops. Catering to these non-traditional outlets sets us obscure from competitors and these outlets are oftentimes visited by our target market. Homogenous inside Heterogonous without Substantial and operable Promotion Television Demographic includes young trendy people who do not watch oftentimes Television. They tend to watch specific shows...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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