Nike Marketing Plan

V. Marketing Mix Strategies Product Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person -Products: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that subroutine 30% less cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and brisk boxes) -Maintain a high performance brand. durable and lightweight raiments. modern applied science: http://nikeinc.com/investors/news/nike-inc-introduces-2015-global-growth-strategy Product Adaptation -Such as in lacquer where runners prefer shoes lighter and with a visit visibility to the traditional designs make by Nike. --Nike ID: tailor shoes and raiment ($100 m) Product normalization hurt Strategy -Price leadership strategy / re judge ground -- Set the price based on the value the consumer places on the produce. Nike spends lots of money to promote their image, an d the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas shoes with swoosh Distribution bring -Based in Beaverton, Oregon -Does not own any factories** -The triplet main product lines of Nikes brand - footwear, apparel and equipment - are made by just about 600 contract factories that employ much than 800,000 workers in 46 countries around the world. -Distribution centers: -over 500+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -atomic number 63an: Was viewed negatively as a fashionable, combative and self-importa nt brand. (rather than innovative and high p! erformance) -American basketball heroes werent peeled it. go viewed as an American image. Annoyed Europeans. Swooshification Toned subdue rapacious advertising. Sponsored soccer teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, only Conditions accommodate to limit what their logo went on. 27% of sales in Europe -Started in China in 1991 with...

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